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Twitter has created official hashtags for the football World Cup

at 10:29 AM


NEW DELHI: Popular micro-blogging site Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 - to provide real-time updates on all the action for the 64 matches, seeking to tap into the craze around the sporting event which starts in eight days in Brazil.

Through these hashtags, people can join conversations together on Twitter and follow the action closely, the website said in a statement. The FIFA World Cup 2014 will take place from June 12th to July 13th, with the opening match in Sao Paolo between Brazil and Croatia. 

Twitter has also introduced a feature called XI dream team, which is made up of the mostmentioned player Twitter @handles in the past three months. The top three mentioned players on Twitter are Cristiano Ronaldo, Wayne Rooney and Neymar Junior. 

According to Twitter, more than 300 of the players from the 32 competing nations are on Twitter, with representatives of all the competing teams having a presence on the platform. 

Citing recent global research from Nielsen, Twitter claims that it is the second screen to TV broadcast. It creates a space for live commentary in the moment, from fans and experts alike, across sports. According to Neilsen, 50 per cent of Tweets about TV in 2013 were related to sports. 

Additionally, there were 1.7 m tweets about the football World Cup draw globally in two hours. The Indian landscape is no different with Twitter becoming the second screen to TV broadcast.